Audit de l'existant
communication agency / media relations · French businesses seeking media visibility and digital communication support
Points à améliorer
No heading structure is detected; the page appears to lack H1/H2s, weakening relevance and crawlability.
→ Add one clear H1 with the core offer and supporting H2s for services, benefits, proof, and contact.
Visible content is extremely thin and mostly limited to navigation and a contact form, so the offer is unclear on-page.
→ Add a strong hero message, service details, outcomes, differentiators, and concise benefit-led copy above the form.
The main CTA is only 'Envoyer', which is generic and low-motivation for users considering a service inquiry.
→ Replace with a value CTA like 'Demander un audit média' or 'Être rappelé sous 24h' and repeat it prominently.
No visible social proof, client logos, testimonials, case studies, or quantified results to build trust.
→ Add logos, media placements, testimonials, before/after outcomes, and key metrics near the hero and form.
There is no detectable Q&A, structured answer content, or entity-rich sections for answer engines.
→ Add FAQ content with concise answers and implement FAQPage, Organization, and ContactPoint schema.
The visual system is very minimal with mostly neutral colors and no clear accent, reducing hierarchy and CTA emphasis.
→ Introduce a consistent accent color for CTAs, links, and highlights to improve scanability and action focus.
The information architecture feels too sparse, with only a few links and little guidance about services or next steps.
→ Create clearer navigation and sections for services, process, results, about, FAQs, and contact paths.
Raw HTML is relatively heavy and script output is visible in extracted sections, suggesting unnecessary front-end overhead.
→ Reduce JS payload, defer non-critical scripts, minify markup, and audit Astro hydration for unused islands.
Avant — Site actuel
Nouvelle landing page
Générée par Claude Design sur la base de l'audit.